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I'm Jeff Ash.

I'm a nutritionist, personal trainer, and Intuitive Eating coach. My goal is to help individuals and families transform their relationship with food and body all without restriction, guilt, or shame.

Equipped to Thrive Course and Men's Community

Are you tired of riding the dieting rollercoaster? Are you ready to get off and try something different? Something that will truly help you address your struggles by getting to the true root of the issue?

Guys, are you also looking for a group of men to come along side one another for encouragement, support, and community?

Intuitive Eating: Help Without Harming FREE Webinar

Do you have a spouse, partner, or loved one who is working on something called, “Intuitive Eating” and wondering how you can best support them?

BE REALAmbassador

As a Be Real Ambassador, my role is to deliver presentations and workshops on body confidence to the adults in children’s lives. Participants learn how to make shifts in thinking and behavior from what our current body-size-focused society sees as “normal” to create mentally healthier, more body-confident environments for children.

The Body Confident Schools workshops, BodyKind Curriculum, and Body Confident Kids parent presentations will help empower your team/group/families to equip kids to thrive. 

Click below to learn how to bring this to your school or group!

What is my approach when working with adults and teens?

I’m a huge proponent of Intuitive Eating and guess what, IT’S NOT JUST FOR WOMEN! So, what is Intuitive Eating? Well, it’s an evidence-based “self-care eating framework which integrates instinct, emotion, and rational thought” created by two dietitians, Evelyn Tribole and Elyse Resch in 1995.

The framework consists of 10 principles that help you reconnect with your body’s internal ability to regulate your food intake in a way that is right for you as a unique individual. These principles include changing your mindset regarding food and nutrition, learning to recognize and honor your hunger, fullness, and satisfaction cues, making peace with food, reimagining physical activity, and much more.

What approach do I use with families with younger kids and pre-teens?

Hey dads! CHILD NUTRITION IS NOT JUST MOM’S RESPONSIBILITY! The Division of Responsibility in Feeding (DOR) is a powerful, evidence-based approach to nutrition particularly well-suited for children and pre-teens. The model divides the roles of the parent and the child in such a way that helps nurture and maintain the child’s innate ability to regulate their food intake, both in amount and type of food. What happens in a DOR household?

Men's Intuition Podcast

We’ve all heard of “women’s intuition.” However, men have intuition as well! Intuition can and should play a powerful role in helping men (everyone for that matter) when it comes to feeding ourselves and our families while navigating our challenging food environment. This podcast explores and focuses on a variety of topics related to a powerful, evidence-based eating framework called Intuitive Eating that integrates instinct, emotion, and rational thought. My hope is it will help you finally break free of the perpetual diet cycle! Join me as my guests and I share specific insight about Intuitive Eating for men.

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May 21, 2020